[Coda]

A week is too short. Full stop. We don't have the activity level to maintain that. And even if we did, it either turns into announcement overload (winners announced every week!) or into just one more changing picture that might as well be completely random.

Monthly is plausible but it won't last. People will be excited for the first one, sort of trickle into the second one, and the third one will be basically ignored. It's just not compelling enough, especially if there's no prizes and if there's not a fair panel of judges to give everyone a fair chance -- peer judging is NOT fair, it turns it into a popularity contest instead of an avatar contest.

I'm not saying we're not going to do avatar contests. What I AM saying is that we're not going to put them on a regular repeating schedule because that wouldn't help.